This is a very fair and very common question we get. And it's not a simple question to answer. We have spent a lot of time thinking and talking about this.
We understand that this is a Hawaiian tradition that many believe should not be "sold" by anyone, especially non-Hawaiians. We hear and understand that.
First, Dr. Hew Len, a native Hawaiian, believes that this is a practice that is not actually originally Hawaiian, nor does it belong to just one culture. That is not a common belief. In fact, some find it extremely insulting.
However, the last part is the most important:
This is a mission for us, one we believe can make a profound difference around the world. Our idealistic vision: if the whole world cleaned, the whole world would be at peace.
If you have more questions or concerns about this, please don't hesitate to contact us.